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Simply
creating carpets & rugs & making India a global champ in
the home furnishing sector are not the only priorities
that define the Jaipur Rugs role. Jaipur Rugs is one
large family which considers its artisans, weavers &
workers an integral part of this one big family. And,
thus, the upliftment of these dedicated weavers is one
of the topmost priorities of the company's development
strategies.
To develop weavers and their family,
Jaipur Rugs
Company formed its social unit known as Jaipur
Rugs Foundation in 2004. Jaipur Rugs Foundation is
now involved in several economical and social programs
of govt. and other agencies to uplift the quality of
life of weavers & their families. We deals and works for
the betterment of the carpet industry keeping the
following goals in mind:
· Work towards eradicating social injustices.
· Increase the standard of living of the weavers.
· Offering regular work & right payment.
· Promotion of new designs as per the international demand so as to
bring more work to the weavers thereby
accelerating income and prosperity.
· Working for the empowerment of women. Empowering women for us
implies influencing strongly not only on their economic
life (income and earning potential) but also their
personal life (self-esteem and influence on family
decisions). We give them equal priority on wage levels,
participation in decision-making and labor standards.
· Upliftment of the weavers' community by creation of facilities
which enhance the efficiency of the weavers through
carpet weaving which in turn lead to the economic growth
of the industry.
· Nurturing ancient legacies.
· Enhancing the skill of the workers through training and exposure.
· Non involvement of middlemen, making the weavers free from
exploitation and under payment.
· Promotion of research for new technology to bring the Indian
carpet weaving industry closer to the international
market.
· Helping the weavers in becoming productive and contributing
members of their communities.
· Providing prospects for the overall personality development as
health, education, including children's education etc.
· Welfare schemes through microfinance which help the artisans get
motivated for becoming financially sound and able to
hold assets like their own looms.
JRF is dream of its founder
Mr. N. K. Chaudhary, who worked along with rural
artisans for 30 years. He firmly believes that each
carpet is the aesthetic sense and inner feelings of
artisans, which is their power of expression. At present
JRF has ensured sustained livelihoods to 25000 artisans
in wool reeling, dyeing, carpet weaving, repairing and
many downstream jobs in the production chain. We
constantly strive to link the livelihoods of poor with
markets and to bring them in the mainstream. Today
weavers need to understand end customer and vice versa.
JRF Achievements:
· Sustained Livelihoods to 25000 artisans
· Our intervention has provided additional income of Rs 18000/annum
to each artisan.
· The capacity building programmers have developed skilled human
resource, capable to meet global challenges.
· Local youths employed as service providers to mobilize, generate
awareness, ensure quality control and deliver services
to artisans.
· Women constitute 80% of total artisans. Hence, a greater space
for women empowerment
· Another 30000 artisans can be employed for the work.
· Linkages of artisan for insurance, health, banking through ICICI
Lombard, artisan Health cards, and access to banks has
enabled us to mitigate risks of artisans.
· Assured buy back arrangement through Jaipur Rugs Co. Pvt. Ltd has
given surge and sustainability to the clusters. |
