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To
develop weavers and their family,
Jaipur Rugs Company
formed its social unit known as Jaipur Rugs Foundation
in 2004. Jaipur Rugs Foundation is now involved in
several economical and social programs of govt. and
other agencies to uplift the quality of life of weavers
& their families. We deals and works for the betterment
of the carpet industry keeping the following goals in
mind:
·
Work towards
eradicating social injustices.
·
Increase
the standard of living of the weavers.
·
Offering
regular work & right payment.
·
Promotion of new designs as per the international demand
so as to bring more work to the weavers thereby
accelerating income and prosperity.
·
Working
for the empowerment of women. Empowering women for us
implies influencing strongly not only on their
economic life (income and earning potential) but also
their personal life (self-esteem and influence on family
decisions). We give them equal priority on wage levels,
participation in decision-making and labor standards.
·
Upliftment of the weavers' community by creation of
facilities which enhance the efficiency of the weavers
through
carpet
weaving which in turn lead to the economic growth of the
industry.
·
Nurturing ancient legacies.
·
Enhancing the skill of the workers through training and
exposure.
·
Non
involvement of middlemen, making the weavers free from
exploitation and under payment.
·
Promotion of research for new technology to bring the
Indian carpet weaving industry closer to the
international
market.
·
Helping
the weavers in becoming productive and contributing
members of their communities.
·
Providing prospects for the overall personality
development as health, education, including children's
education etc.
·
Welfare
schemes through microfinance which help the artisans get
motivated for becoming financially sound and
able to hold assets like their own looms.
JRF is dream of its founder Mr. N. K. Chaudhary, who
worked along with rural artisans for 30 years. He firmly
believes that each carpet is the aesthetic sense and
inner feelings of artisans, which is their power of
expression. At present JRF has ensured sustained
livelihoods to 25000 artisans in wool reeling, dyeing,
carpet weaving, repairing and many downstream jobs in
the production chain. We constantly strive to link the
livelihoods of poor with markets and to bring them in
the mainstream. Today weavers need to understand end
customer and vice versa.
JRF Achievements:
·
Sustained Livelihoods to 25000 artisans
·
Our
intervention has provided additional income of Rs
18000/annum to each artisan.
·
The
capacity building programmers have developed skilled
human resource, capable to meet global challenges.
·
Local
youths employed as service providers to mobilize,
generate awareness, ensure quality control and deliver
services to artisans.
·
Women
constitute 80% of total artisans. Hence, a greater space
for women empowerment
·
Another
30000 artisans can be employed for the work.
·
Linkages
of artisan for insurance, health, banking through ICICI
Lombard, artisan Health cards, and access to banks
has enabled us to mitigate risks of artisans.
·
Assured
buy back arrangement through Jaipur Rugs Co. Pvt. Ltd
has given surge and sustainability to the clusters.
·
Some
local success stories from rural India have began to
surface. |
