Objectives :-

   The various objectives of Jaipur Rugs Foundation (JRF) that are in sync with its mission are as under:

  • To generate and spread the art of carpet weaving, developing & imparting skills and technology of short and long term.
  • To benefit the public at large without any discrimination of caste, creed, color or religion.
  • To embark on a modern and scientific approach based on the latest technological inputs for the development of the hand knotted carpet industry with an aim of accelerating socio-economic growth.
  • Facilitate and expose weavers and artisans to the global standard of weaving, design development and help them to understand the concept of globalization.
  • To bring better financial returns to the weaver and those who are involved in the carpet industry.
  • To undertake market studies, sending out trade mission, data collection, etc relating to carpet industry in or outside India
  • To promote micro-enterprise development through formation, promotion and development of clusters, federations, producer companies, cooperatives, trade associations or any form of group mechanisms in a direct or indirect manner through the organization.
  • To work in tandem with Panchayati Raj Institutions, local self government bodies, NGOs, corporate sector bodies, MFIs/Banks and other stake holders in promotion of viable rural enterprises, micro businesses and/or any feasible form of business entity/group.