• The Jaipur Story
    The Jaipur story is an incredible video explaining the extraordinary story Jaipur Rugs is all about. Produced by ITI, this video portrays the journey of a Jaipur Rugs, from being precisely woven by our weavers in India to reaching our global customers.
    September 2020
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  • The Jaipur Story
    This video by Bain & Co. talks about the Founder’s Mentality idea; one that shows how growth threatens to disconnect a successful company founder from his most important employees, and how reconnecting with the weavers on the frontline helped revive and expand.
    September 2020
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  • Every rug has a story
    Every rug has a story and this is the story about a beautiful rug that was inspired by the rangoli. This video depicts a mesmerising tale of how Rosanda from a far-off land and Chotelal ji & Kanni Devi from Narhet, Rajasthan come together to create this magic. The colours come alive just the way Rosanda had planned it to!
    September 2020
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