Media Coverage
Here are some platforms that have featured our story, highlighting Foundation’s inclusive socio-economic development model.The following external links are provided for informational purposes only.
- The Jaipur story is an incredible video explaining the extraordinary story Jaipur Rugs is all about. Produced by ITI, this video portrays the journey of a Jaipur Rugs, from being precisely woven by our weavers in India to reaching our global customers.
- September 2020
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- This video by Bain & Co. talks about the Founder’s Mentality idea; one that shows how growth threatens to disconnect a successful company founder from his most important employees, and how reconnecting with the weavers on the frontline helped revive and expand.
- September 2020
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- Every rug has a story and this is the story about a beautiful rug that was inspired by the rangoli. This video depicts a mesmerising tale of how Rosanda from a far-off land and Chotelal ji & Kanni Devi from Narhet, Rajasthan come together to create this magic. The colours come alive just the way Rosanda had planned it to!
- September 2020
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- Yash Ranga, head of Jaipur Rugs Foundation, elaborates on how the “Gandhi of the Carpet Industry” strives to develop a humanitarian philosophy and Democratize the rug supply chain.
- September 2020
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- Stakeholder Engagement Partner (Yash Ranga) provides strategic vision to the two intertwined verticals of Jaipur Rugs Foundation: skill development and social development, through engaging multiple diverse stakeholders and by curating an effective partnerships platform that maximizes impact at scale.
- September 2020
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- Welcome to Nest’s third summit where the foundation was also a participant. This summit is organised every year under United Nations and is a multi stakeholder forum which talks about ethic in the fashion and related industry.
- September 2020
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- This video depicts the grassroot leadership of a Bunkar Sakhi in creating a differences in the lives of the people around her. JRF’s Bunkar Sakhi Leadership training encourages women artisans to acquire higher responsibilities and explore their potentials. This video is the story of Prem from a small village called Asspura.
- September 2020
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- "I realized that this job not only helps me stay close to my family, it also helps me gain different perspective on life", says Moolaram - the unassuming gatekeeper from Bikaner. Watch him as he shares his experience on working with Jaipur Rugs Foundation
- September 2020
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- “I never knew there was so much effort and humanity behind Jaipur Rugs. It was a lovely interaction to see rural women so confident, happy and empowered through craft”. Watch Jaya Jaitly talk about her experience engaging and interacting with the artisans at Jaipur Rugs.
- September 2020
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- Hear from one of the students who got to become a part of this immersive program and experience grassroots. The video beautifully depicts the overwhelming excitement that the students had with the artisans, the art they produce and the culture they are part of.
- September 2020
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- Jaipur Rugs Foundation shares the success story of Madhu Devi, a young woman from Lalgarh Village of Jharkhand, who didn't give in to the difficulties she faced rather wove a life of happiness for herself and for her family through earning money from weaving. That's how, we transformed a life and created smile.
- September 2020
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- JRF believes in ensuring primary livelihood to people who are deprived of all of these is very crucial. With education, one can achieve the impossible. AEP is an initiative to provide functional literacy to our artisans’ community and help them achieve the impossible.
- September 2020
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- Meet Archana Devi - our one of the first batch trainees of “Grassroots Communicator Training” - which was held with support with British Council and Diageo Foundation. The day talks about how she has transformed from a worker to the owner and how she took this path towards ownership.
- September 2020
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- Under our Social Entrepreneurship development Training Program Rajo Devi from Alwar, Rajasthan went under training, and now she is working as a “Grassroots Communicator” in her village. Rajo Devi shares her experiences of the training she received. She currently works as a Bunkar Sakhi, Grassroots Communicator in her village.
- September 2020
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- Meet Archana Devi - our one of the first batch trainees of "Grassroots Communicator Training" - which was held with support with British Council and Diageo Foundation.
- September 2020
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- A FEW GOOD MEN Nand Kishore Chaudhary – Jaipur Rugs Jaipur (Rajasthan)
- September 2020
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- Jaipur Rugs was featured in this insightful book for it’s practices
- September 2020
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- The Jaipur Rugs case explores how a company can benefit the poor by connecting them and their art with global markets. Jaipur Rugs makes this connection by building and orchestrating a global supply chain on a massive scale—one focused on developing human capability and skills at the grassroots.
- September 2020
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- Learning to weave a carpet for Jaipur Rugs is the first step towards empowerment in the village called Manpura
- February 2020
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- Preserving the age-old craft of hand-weaved carpets, Jaipur Rugs Foundation is working tirelessly to generate a dignified and sustainable livelihood for artisans.
- September 2019
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- Jaipur Rugs has given traditional carpet weaving in India a fresh lease of life by providing sustainable livelihood opportunities to 40,000 artisans in over 600 villages. The founder, Mr Chaudhary, today has not only opened up markets but also improved their lives through welfare activities.
- August 2015
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- “Located in the Pink City of India, Jaipur Rugs promises to take you on a magic carpet ride. “
- July 2014
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- A new type of social venture allows rural artisans to make rugs at home for export to foreign markets
- June 2013
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